## SECTION 1 — THE PROBLEM

**Section Heading:**
The gap no one talks about

**Body:**
Communities across Canada invest in health programs, wellness initiatives, and public health campaigns every year. But almost none of them have a way to measure whether those efforts are actually working. Policies get made. Programs get funded. The data to evaluate real outcomes — across a real population, over real time — rarely exists.

The Moose Jaw Vitality Project is building that data from the ground up.

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## SECTION 2 — THE STUDY

**Section Heading:**
What the research is

**Body:**
At the heart of the Moose Jaw Vitality Project is a prospective, longitudinal observational study. In plain language, that means we’re following participants over time, collecting health data at regular intervals, and looking for patterns and associations in how health markers change.

This is not a clinical trial. No treatments are assigned. No interventions are prescribed. Participants make their own choices about their health, their wellness, and their lifestyle — the research simply tracks what happens.

The study is designed to evaluate associations between participation in the Vitality Project’s wellness and education programs and changes across three broad domains: blood biochemistry, physiological function, and quality of life.

The study is conducted by Dr. Goodenowe Research LLC and is undergoing institutional review board (IRB) review.

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## SECTION 3 — WHAT’S MEASURED

**Section Heading:**
What we track — and why

**Body:**
Participants who enroll in the research study complete a comprehensive suite of health assessments at regular intervals — at enrollment, monthly through the first six months, and periodically thereafter for up to five years.

The assessments span virtually every major domain of health and function:

**Assessment categories (for card or icon layout):**

– Vital signs — blood pressure, heart rate, respiratory rate
– Blood biochemistry — metabolic, nutritional, and systemic biomarkers
– Cardiac function — ECG monitoring and evaluation
– Body composition — detailed analysis of muscle, fat, and fluid balance
– Lung function — spirometry
– Physical function — hand grip strength, gait, balance, and mobility
– Brain function — EEG-based neurological assessment
– Cognitive performance — standardized cognitive evaluations
– Vision
– Quality of life — validated questionnaires covering fatigue, stress, sleep, physical activity, and overall wellbeing

**Body (continued):**
By collecting this data consistently across a community, the study creates something that doesn’t currently exist anywhere: a long-term, multi-domain health profile of an entire population — not just those who are already in the healthcare system.

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## SECTION 4 — WHO CAN PARTICIPATE

**Section Heading:**
Open to the whole community

**Body:**
The research study is open to Moose Jaw residents aged 2 and older. That means individuals, couples, families, and children can all participate.

For children and those unable to provide their own consent, a parent or legal guardian provides consent on their behalf. Children aged 7 and older are also asked for their own assent — because even in research, autonomy matters.

There is no cost to participate in the research. There is no compensation either — participation is voluntary, and the value is in the data itself.

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## SECTION 5 — HOW IT WORKS WITH THE PROGRAM

**Section Heading:**
Research and program — connected but separate

**Body:**
The Moose Jaw Vitality Project includes both a wellness program (health education, community support, and self-directed health programs) and this observational research study. Most participants take part in both — but they are separate enrollments with separate purposes.

The wellness program is provided by Dr. Goodenowe Perpetual Health LLC at no cost to Moose Jaw residents. The research study is conducted by Dr. Goodenowe Research LLC under independent institutional review.

The research does not influence, prescribe, or modify anything about the wellness program. It simply observes and measures. Your participation in either is entirely voluntary, and choosing not to participate in one does not affect the other.

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## SECTION 6 — YOUR DATA, YOUR PRIVACY

**Section Heading:**
Privacy and protection

**Body:**
All research data is handled with the highest standards of confidentiality. Each participant is assigned a unique identifier, and personal information is stored separately from research data. Only authorized study personnel have access to identifiable information.

Data used for analysis is de-identified. Your information will not be shared with third parties except as required for regulatory oversight. You may withdraw from the study at any time, for any reason, without penalty.

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## SECTION 7 — THE LONG VIEW

**Section Heading:**
Five years and counting

**Body:**
This study is designed to run for five years, with annual review by an independent institutional review board. That’s not a one-time snapshot — it’s a sustained commitment to understanding how community health changes over time.

The goal isn’t just to help Moose Jaw. It’s to build a model that every community in Canada could eventually follow — one where health decisions are informed by real data, collected from real people, in real communities.

**CTA:**
Explore Community Data →
(links to stats.mjvitality.ca)

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## SECTION 8 — CTA

**Section Heading:**
Be part of the answer

**Body:**
The Moose Jaw Vitality Project is only as strong as the community behind it. Every participant, every assessment, and every data point brings us closer to understanding what actually makes a community healthier.

**CTA Button:**
Find Out How to Join →
(links to /participate)

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## NOTES FOR SHANNON

**Compliance check:**
– No disease names mentioned anywhere (no autism, no ALS, no specific conditions)
– No treatment/cure/prevention claims
– “Observational” and “associations” used consistently — no causal language
– Wellness program framed as third-party, separate from research
– “Self-directed” language preserved
– IRB referenced but not over-detailed (pre-approval)
– No mention of specific supplement science or biochemical mechanisms (that’s protocol-level detail, not website-level)
– Children framed as “families welcome” without connecting to any specific condition

**What’s deliberately NOT on this page:**
– The full assessment list with specific instrument names (ADAS-Cog, WHOQOL-BREF, etc.) — too clinical for a public-facing page
– Detailed study schedule — the “monthly through 6 months, then periodically” framing is enough
– References to nutritional supplementation science — that’s the protocol’s rationale, not the website’s story
– Sub-investigator names
– Temecula address (legal entity detail, not community-facing)

**What to add post-IRB:**
– IRB approval statement with protocol number
– Potentially a downloadable participant information sheet
– Link to the full protocol or a lay summary, if Dr. Goodenowe wants that level of transparency

**Open question:**
Should there be a “Community Data” link on this page that goes to stats.mjvitality.ca? I’ve included it but it depends on whether the dashboard is ready to show research-specific data vs. general community stats.